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28 Nov 2018

Nifty Games™, A New Name In Interactive Entertainment Specializing in Sports Video games: Receives $3 Million in Seed Round

San Francisco, CA – November 28, 2018, – Nifty Games™, a brand-new video game publisher  announced its initial capital raise today. Founded by gaming industry veterans Jon Middleton and Pete Wanat, Nifty Games has been formed to deliver high quality sports games on mobile and digital platforms for a large global audience, targeting passionate sports fans.

The founding investors include many notable names from the investment, professional sports and gaming communities, including: esports and video game investment leader aXiomatic Gaming and venture capital firms March Capital Partners and Defy.VC.

Nifty Games will focus on head-to-head free to play mobile and digital experiences, presenting a uniquely different gaming experience for sports fans.

Commenting on the formation of Nifty Games, Jon Middleton, Founder & CEO said, “We’ve built Nifty Games to create innovative sports games for today’s sports fans. The talent and experience on the team is second to none, and we believe our unique product direction and focus on quality will deliver a step change in mobile gaming to sports fans worldwide. It’s a great vote of confidence to have the support of such highly regarded investors in our initial equity financing. With investment from team owners from all five major North American pro sports leagues, as well as successful game industry leaders and institutional tech investors, we’re off to a great start.” 

“We’re excited about Nifty Games’ vision for delivering high-quality, sports-based mobile games,” said Bruce Stein, Co-Founder and CEO of aXiomatic. “This strategic partnership will combine the Nifty Games team’s extensive experience in gaming with our group’s expertise in traditional sports, esports and entertainment.”

“We’re thrilled to invest in Nifty Games as they aim to capture the attention of traditional sports fans who have become disengaged and frustrated with the current state of sports simulations in video games,” said Gregory Milken, Managing Director, March Capital Partners. “We see the tremendous value in offering an engaging mobile gaming experience that features short session arcade play along with the sports that players love.”

The management team has delivered hugely successful AAA original IP and licensed properties to market, delivering over $1B in revenue. Management of Nifty Games include:

Jon Middleton – Founder & CEO:

Mr. Middleton, a gaming industry veteran of over 20 years, has held executive leadership roles in digital content (Madefire®) within game publishing (Pulse® Entertainment) and game hardware (Mad Catz Interactive®). He was formerly founder & CEO of Boom® In-Game Music, which was acquired by LiveGamer Inc® in 2008. Prior to that, he co-founded Massive In-Game Advertising which was acquired by Microsoft® in 2006. Before forming Massive, Middleton was CEO of Eight Cylinders Inc®., a game and broadband content authoring tools company acquired by® in 2000 and subsequently Google®.

Pete Wanat – Chief Product Officer:

Former VP of Production for Universal® Games division, Mr. Wanat helped deliver the 5th most downloaded game of all time Despicable Me™: Minion Rush™, and top ten grossing games surrounding major brand franchises such as Jurassic Park™. As a 20+ year video game industry veteran and creative leader integrating sports & entertainment IP’s into games throughout the evolution of console, PC and mobile F2P games, Mr. Wanat has worked on many of the most beloved sports video games of all time, including NBA JAM, Frank Thomas Big Hurt Baseball, NFL Quarterback Club and All-Star Baseball.

Nifty Games Management also includes:

Dan Wasson – Head of Production
With over 20 years in production and publishing, Mr. Wasson has held leadership roles at EA, Konami, LucasArts, Kabam, and Wargaming. He has shipped dozens of AAA and free-to-play games, with expertise managing internal and external development teams around the globe.

Jenny Lin – Head of Marketing
Ms. Lin has held senior marketing and brand management positions at major entertainment and gaming companies such as Electronic Arts, Disney / ABC Television Group, THQ and Jam City. Throughout her career she has launched console and mobile games for world-class brands including The Simpsons, Family Guy, Marvel, Disney / Pixar, and the Ultimate Fighting Championship.

Kathy McElwee – Interim CFO
Ms. McElwee has worked in technology and games finance for over 20 years. Her past experience includes serving as CFO for 3DO, Telltale Games and Campo Santo.

Additional information is available at:

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