Photography by Josh Dowler, captured using Xiaomi 15 Ultra
By Jon Donnis
Xiaomi has marked a major milestone in the evolution of mobile photography with its powerful and emotional showcase at Photo London 2025. As the Official Photo Book Market Partner for this year's 10th anniversary edition, the tech giant is using the world-renowned photography fair to spotlight how smartphones can redefine storytelling through imagery.
Staged at Somerset House from 16 to 18 May, Xiaomi's installation titled "Humanity: Emotions in Focus" offered visitors an immersive journey through everyday emotional moments captured with the Xiaomi 15 Ultra. Shot entirely by UK-based photographer and Xiaomi Creator Josh Dowler, the collection explores the depth and detail that mobile technology can now deliver, both technically and emotionally.
The exhibition acts as a spin-off of Xiaomi's broader creative initiative designed to explore how emotion and innovation intersect in mobile photography. Dowler's work, intimate and candid, is a compelling testament to the capabilities of the Xiaomi 15 Series, which is co-engineered with Leica. The combination of hardware and vision allows fleeting, personal moments to be frozen in time with remarkable clarity and feeling.
Jia Wei, Head of Marketing at Xiaomi Western Europe, explained the brand's direction:
"Mobile photography has evolved into one of the most accessible and expressive art forms of our time. With the Xiaomi 15 Series and the 'Humanity: Emotions in Focus' experience, we aim to show that mobile photography is not only a technical marvel but also a deeply human way to tell stories."
Xiaomi's broader campaign includes digital photo itineraries, highlighting moments of emotion and creativity through the lens of its mobile devices.
Michael Benson and Fariba Farshad, co-founders of Photo London, also recognised the significance of Xiaomi's participation:
"We're pleased to have Xiaomi join us in this anniversary edition. Their presence reflects an exciting shift in photography – one where innovation and emotion go hand in hand, expanding the creative possibilities for photographers everywhere."
By showcasing "Humanity: Emotions in Focus" in this context, Xiaomi is not only presenting its latest flagship device but also making a statement about where photography is heading. This year's presence at Photo London cements Xiaomi's role as both a technology innovator and a creative enabler, championing a new era where everyday storytelling is at everyone's fingertips.
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