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10 May 2024

GAMING NEWS: The Sandbox and Virtual Brand Group Partner to Bring "The Voice" Experience to the Metaverse

The Voice Coach Battle

Image: ITV Press

By Jon Donnis
The Sandbox, a prominent decentralized gaming platform under the umbrella of Animoca Brands, has just announced an exciting partnership with the Virtual Brand Group (VBG) and ITV Studios. Together, they're introducing 'The Voice Coach Battle,' a cutting-edge Web3 gaming experience based on ITV Studios' globally acclaimed 'The Voice' TV format, boasting an impressive 155 adaptations worldwide.

In this groundbreaking venture, 'The Voice Coach Battle' invites fans from every corner of the globe to step into the shoes of a celebrity coach, taking center stage in the show's iconic red chair. With the power to hit the infamous big red button, players embark on a journey to guide talent to stardom, with each decision shaping a unique experience.

What sets 'The Voice Coach Battle' apart is its integration with the current season of NBC's 'The Voice.' Players gain exclusive access to participate in the action of season 25, earning limited edition NFTs by accurately predicting winners. Additionally, participants stand a chance to win from a generous prize pool and even secure tickets to live tapings of 'The Voice' across five different countries.

From blind auditions to interactive quests preparing talent for the live stage, players are immersed in a dynamic gameplay experience mirroring the real-life journey of 'The Voice' coaches. Selecting music, curating wardrobes, and offering advice are just a few of the tasks players undertake as they mold their chosen artists for success.

Adding a new dimension to gameplay are four virtual celebrity coaches exclusive to The Sandbox. With unique musical backstories and expert guidance, these coaches aid players on their path to the grand finale, enriching the experience with their diverse insights.

At the Live Show, players witness the culmination of their efforts as their chosen artist takes the stage, dressed in their selected outfit against a backdrop of player-designed stages. With the implementation of innovative game logic, each playthrough promises a fresh and exhilarating experience, encouraging repeated engagement.

Arthur Madrid, CEO and co-founder of The Sandbox, expressed his enthusiasm for the collaboration, highlighting The Sandbox's commitment to fostering creativity and self-expression in a digital landscape. Justin W. Hochberg, CEO of Virtual Brand Group, echoed these sentiments, emphasizing the groundbreaking nature of the partnership and its potential to revolutionize entertainment globally.

Jurian van der Meer, EVP Brand Licensing, Global Partnerships, ITV Studios, underscored the significance of the collaboration in advancing the esteemed 'The Voice' franchise into new realms of innovation and engagement.

'The Voice Coach Battle' represents a convergence of physical and digital worlds, offering enthusiasts and fans an unprecedented opportunity to immerse themselves in the excitement of the TV show like never before. With real-world prizes, exclusive opportunities, and dynamic gameplay, this innovative gaming experience is poised to captivate audiences worldwide and redefine the intersection of entertainment and technology.

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